Alzheimer’s Association

“Unforgettable Weekend” Oakland Outreach Campaign

Equity-first campaign brings Alzheimer’s awareness to Oaklands’ Black community.

DEI / Equity Strategy, Community Engagement, Multicultural Marketing, Social Media Marketing, Media Relations, Event Activation

The Alzheimer’s Association hosted a free “Unforgettable Weekend” at Laney College—pairing a community jazz concert with Unforgettable, a touring stage play about Alzheimer’s in Black families. D&A was asked to design an equity-first outreach and marketing push that would fill the venue, reach African American and low-income residents, and build momentum for the African American Alzheimer’s Forum in September.

We combined targeted programmatic ads, Facebook/Instagram campaigns, and community-aligned messaging that framed the weekend as a culturally resonant, judgment-free space. The result: strong digital reach, high engagement, and deeper community pathways into education, diagnosis, and support.

Equity-first arts outreach turned a free weekend of entertainment into measurable awareness and new pathways to Alzheimer’s education and support.

D&A helped the Alzheimer’s Association turn a free concert and stage play into an entry point for honest conversations about memory loss, caregiving, and support.