Alameda-Contra Costa Transit District (AC Transit)
Safe Rider Survey

Turning rider voices into actionable insights that directly shape AC Transit’s next generation of safety improvements.

Research Strategy, Community Engagement, Facilitation, Survey Implementation, Research Analysis, Language Services, Media Relations, Content Development

SB 434 required AC Transit to understand where, how, and to whom street harassment was happening across its system. D&A designed an anti-racist, trauma-informed research and engagement effort that combined a multilingual rider survey with small, community-led focus groups. Working alongside CBO partners, we reached women, LGBTQ+ riders, youth, and riders with disabilities in their own languages and neighborhoods.

The result: quantitative and qualitative data that revealed where riders feel unsafe, who is most targeted, why incidents go unreported, and which communications and reporting tools would actually be used to guide future safety policies and rider protections.

1,533 surveys and 36 focus group voices now drive concrete, rider-defined changes to AC Transit’s safety approach.
D&A helped AC Transit move beyond SB 434 compliance to establish a rider-defined roadmap for feeling safe on transit—now guiding concrete changes to the agency’s safety approach.

1,533

Survey responses, closely matching AC Transit rider demographics across gender, race, LGBTQIA+, disability, income

36

Focus group participants in 5 sessions (Spanish, Cantonese, English, disability-focused, and youth)

81% / 46%

81% feel at least somewhat safe; 46% have experienced or witnessed unsafe behaviors on some trips

77%

Did not report unsafe behaviors; many want discreet, multilingual reporting tools and clearer guidance on how to report

Additional Works

Alameda County Health

Emergency Medical Services “Owie-Oh No” Campaign

Simplifying urgent vs. emergency care to help residents choose care wisely.

Alzheimer’s Association

“Unforgettable Weekend” Oakland Outreach Campaign

Culturally grounded outreach connecting communities to Alzheimer's education, resources, and support.

American Medical Informatics Association

Strategic Membership Growth

Translating insight into targeted B2B messaging that drives healthcare membership expansion.

Bay Area Infrastructure Financing Authority

“Commute With Me” Influencer Campaign

Reaching multicultural drivers to increase carpool lane participation.

Port of Oakland

“Seaport. Airport. Everyone’s Port” Campaign

Equity-first public sector branding. From insight to inclusive identity.

Port of San Francisco

Waterfront Resilience Program

Mobilizing public input to guide long-term sea level rise planning and climate resilience.