San Francisco Department of Public Health (SFDPH)
“I am Living Proof” Campaign

Street-Level Outreach Promotes New Mental Health & Addiction Recovery Resource

Community Engagement, Street Outreach, Campaign Strategy, Partnership Activation, Public Health Messaging

To address rising opioid deaths in the Tenderloin, especially among African American men, SFDPH launched the Behavioral Health Access Line and the “I Am Living Proof” campaign. D&A led grassroots outreach alongside Urban Alchemy, distributing 600+ flyers and essentials while directly engaging over 50 community members.

Using lived-experience testimonials, the campaign destigmatized addiction and educated hard-to-reach individuals on recovery and detox services available to them—where they live and gather.

When recovery feels out of reach, trusted voices and real stories make all the difference.

D&A helped SFDPH reach vulnerable populations with life-saving addiction recovery services.

When recovery feels out of reach, trusted voices and real stories make all the difference.
D&A helped SFDPH reach vulnerable populations with life-saving addiction recovery services.

50+

Individuals engaged in meaningful, compassionate conversations

600+

Outreach kits distributed with Behavioral Health Access Line details

Additional Works

Alameda County Health

Emergency Medical Services “Owie-Oh No” Campaign

Simplifying urgent vs. emergency care to help residents choose care wisely.

Alameda-Contra Costa Transit District

Safe Rider Survey

Rider-led transit safety insights that move beyond compliance toward trust.

Alzheimer’s Association

“Unforgettable Weekend” Oakland Outreach Campaign

Culturally grounded outreach connecting communities to Alzheimer's education, resources, and support.

American Medical Informatics Association

Strategic Membership Growth

Translating insight into targeted B2B messaging that drives healthcare membership expansion.

Bay Area Infrastructure Financing Authority

“Commute With Me” Influencer Campaign

Reaching multicultural drivers to increase carpool lane participation.

Port of Oakland

“Seaport. Airport. Everyone’s Port” Campaign

Equity-first public sector branding. From insight to inclusive identity.