San Francisco Public Utilities Commission (SFPUC)
Southeast Community Facility Community Engagement

Centering southeast San Francisco's most impacted residents in a $62 million revitalization.

Community Engagement & Public Participation, Facilitation, Branding, Creative & Content Strategy

San Francisco’s southeastern neighborhoods — Bayview-Hunters Point and Visitacion Valley — have long borne the burden of the city’s wastewater infrastructure while facing deep poverty, environmental inequity, and decades of broken promises from City Hall. When the SFPUC committed $62 million to rebuild the Southeast Community Facility, the challenge was clear: how do you rebuild trust with a community that had every reason not to show up?

D&A designed and led an unprecedented community engagement effort — working with 11 community partners across 13 focus groups, 22 presentations, 18 events, and door-to-door canvassing at 2,470 homes. We developed all media, collateral, and digital tools including weekly email blasts, an interactive survey, and a project website — ensuring every corner of the community had a voice in what their new facility would become.

Empowering San Francisco’s most underserved communities to shape the future of their neighborhood.
Reached thousands of southeast San Francisco residents through an unprecedented community engagement effort that resulted in groundbreaking approval.

2,200+

Residents Engaged

1,000+

In-Depth Survey Responses

300+

Public Comments

26K+

Social Media Impressions

Additional Works

Alameda County Behavioral Health Department

Opioid Overdose Prevention Campaign

Multilingual, community-driven outreach reducing opioid stigma and driving help-seeking behavior across Alameda County.

Alameda County Health

Emergency Medical Services “Owie-Oh No” Campaign

Simplifying urgent vs. emergency care to help residents choose care wisely.

Alameda-Contra Costa Transit District

Safe Rider Survey

Rider-led transit safety insights that move beyond compliance toward trust.

Alzheimer’s Association

“Unforgettable Weekend” Oakland Outreach Campaign

Culturally grounded outreach connecting communities to Alzheimer's education, resources, and support.

American Medical Informatics Association

Strategic Membership Growth

Translating insight into targeted B2B messaging that drives healthcare membership expansion.

Bay Area Infrastructure Financing Authority

“Commute With Me” Influencer Campaign

Reaching multicultural drivers to increase carpool lane participation.