Bay Area Rapid Transit (BART)
North Berkeley & Ashby BART Station TOD Community Engagement

Bringing Berkeley residents to the table for equitable transit-oriented development.

Community Engagement & Public Participation, Stakeholder Engagement, Facilitation

When California passed legislation requiring BART to rezone station-adjacent land for transit-oriented development, the City of Berkeley and BART faced a complex challenge — how to reimagine two major stations while honoring the communities that had long called the area home. At stake was not just housing and open space, but the decades-old Ashby Flea Market, a beloved economic hub for marginalized vendors and residents.

D&A implemented a comprehensive, equity-centered community engagement strategy designed to remove barriers, build trust, and ensure the most historically underserved voices — particularly the African American community in South Berkeley — were centered throughout. From stakeholder interviews and 1:1 meetings to collateral development and conflict resolution, D&A guided BART and the City of Berkeley through every phase of the development and design process.

Bridging community voices and transit development to advance racial and economic equity in Berkeley.
Facilitated a collaborative development process that centered community voices and ensured the successful relocation of the Ashby Flea Market.

21

Original Content Pieces

300+

Port Employees Reached

60+

Staff Attended CHAT Events

4

CHAT Speaker Series Events

Additional Works

Alameda County Behavioral Health Department

Opioid Overdose Prevention Campaign

Multilingual, community-driven outreach reducing opioid stigma and driving help-seeking behavior across Alameda County.

Alameda County Health

Emergency Medical Services “Owie-Oh No” Campaign

Simplifying urgent vs. emergency care to help residents choose care wisely.

Alameda-Contra Costa Transit District

Safe Rider Survey

Rider-led transit safety insights that move beyond compliance toward trust.

Alzheimer’s Association

“Unforgettable Weekend” Oakland Outreach Campaign

Culturally grounded outreach connecting communities to Alzheimer's education, resources, and support.

American Medical Informatics Association

Strategic Membership Growth

Translating insight into targeted B2B messaging that drives healthcare membership expansion.

Bay Area Infrastructure Financing Authority

“Commute With Me” Influencer Campaign

Reaching multicultural drivers to increase carpool lane participation.