San Francisco Public Utilities Commission (SFPUC)
Community Outreach and Public Participation for Rebuilding of the Southeast Community Center
Our strategic approach resulted in significant engagement and participation by members of the Southeast community and key stakeholders. Utilizing community-based participatory planning efforts, and working in partnership with community-based organizations, we reached 5,000 Bayview residents through the aforementioned events and activities. Between the public events, focus groups, presentations, door-to-door canvassing, mailers, and social-media outreach, D&A gathered about 2,200 responses out of 35,000 residents in the City’s Southeast neighborhood, through outreach campaigns targeting the 94124 zip code. Not only did D&A deliver the project on schedule and within budget, but our efforts were successful and resulted in the approval to build a brand-new Southeast Community Facility, which broke ground in March 2020.
“The outreach and engagement process involved a massive effort to penetrate this underserved population—one that had become distrustful of the government after years of disenfranchisement and broken promises.”